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USC Thornton School of Music - Recruitment Assets

The USC Thornton School of Music, a nationally recognized, conservatory-style music school, in their continued effort to reimagine music education, launched five new, career-driven graduate degree programs.


USC Thornton called upon UNINCORPORATED to design, develop, and manage an integrated marketing communications campaign for the inaugural cohorts.


View the full USC Thornton – Beyond Performance case study to see exactly how we helped USC Thornton change the face of music education and open new career paths for professional musicians everywhere.


Business Results


  • 11.4% increase in new users YOY

  • 13.2% increase in sessions YOY

  • 1,000,000+ Impressions

  • 290+ Applicants


How We Helped



Higher Education Marketing

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