USC KAUFMAN

By encouraging interdisciplinary and collaborative work, USC Kaufman seeks to transform dance. It embraces the artistic rigor of conservatory dance instruction with unparalleled academic opportunity offered by one of the world’s leading universities to shape the next generation of dance leaders who are connected to the world-at-large.

USC Kaufman's mission is to empower dance thought leaders through artistry and scholarship. So we ensured their brochures captured their talent, skills, and vision.

PROCESS

USC Kaufman encourages dance exploration and promotes each student's style. The same approach is taken with the design elements and photography. While emphasizing a cohesive look, the various brochures and posters still highlight the unique dances each student performs.

Cutout of a woman with arms outstretched.
Print collateral of school information laid open.
Four trifold brochures on display atop a wooden desk.
Booklet with school and program information.
Brochure with dancing man on the front panel titled Friends of Kaufman.
Brochure with dancing woman on the front panel titled Naming Opportunity.
Brochure with dancing woman on the front panel titled Founder’s Circle.
Brochure containing image of a dance studio with dancers arms outstretched.

ADVANCEMENT COLLATERAL

Seeking community investment, USC Kaufman invites supporters to fund the dance programs. 

A diverse set of dancers are featured on each pamphlet to demonstrate diversity, equity, and inclusion.

DIMENSIONS:

8.5 x 11" Trifold

Poster of dancing woman.
Informational booklet laid open.
Poster of woman dancing with information on areas of study at Kaufman School.

CREATIVE LIFE POSTER

Students receive a lot of guide books, brochures, pamphlets, and letters during the enrollment process. To build excitement and increase eagerness, this introductory guide to USC Kaufman's programs becomes an actual keepsake. It unfolds into a poster that not only displays the majors and programs at a glance, but also looks awesome!

Brochure showing two male dancers with the title The New Movement in the center.

ADMISSIONS BROCHURE

As the primary marketing brochure for USC Kaufman's enrollment, this admissions brochure serves to entice and attract dancers of all interests.

In order to best position USC Kaufman with the best dance schools of the nation, we utilized dynamic and vibrant photography throughout the brochure. Additionally, a focus was put on including lifestyle imagery to better convey dancer life on campus.